Should Procter and Gamble acquire Gillette
Procter and Gamble or Cost-Benefit Analysis have been running its business in three product segments, health care, baby and family care and beauty products, for decades. If you are to write a case study of whether the company should have acquired Gillette or not, what will you write? With 30 brands and numerous products under its hood, it earned more than 40% revenues between 2001 and 2005...
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