"Trademark Genericide" | Can this be a hurdle in your business?
The Trademarks Act of 1999 allows for trademark registration online, which are markings capable of being expressed graphically and differentiating one person's goods and services from those of another. Sections 9 and 11 of the Act make it abundantly plain that a mark must be sufficiently distinctive to be registered.
However, registered trademarks can succumb to general usage...
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