https://www.maximizemarketresearch.com/market-report/programmatic-display-advertising-market/164771/ The #practice of #automatically purchasing and selling digital advertising space is known as #programmatic #advertising. The use of #automation #distinguishes programmatic advertising from more conventional #media purchase strategies. Before programmatic advertising, all ad ordering, setup, and reporting had to be done manually. Programmatic advertising #streamlines the process, making it more successful and efficient.