Tealium and Meta’s report highlights the critical role of digital leaders in steering their organisational ship amid the tides of marketplace change. Executives that anticipate the impact of upcoming regulatory changes and future-proof their organisation can capitalise upon the market opportunity that awaits. For example, adopting a customer data platform (CDP) that enables data protection, whilst enriching customer profiles can give companies the competitive edge through building CX innovation capability. This is especially important as brands brace for a cookieless future amid an increasing volume of online consumers. Read more on - https://www.martechcube.com/new-tealium-and-meta-report-highlights-the-importance-of-privacy-first-principles-to-cx-innovation/