Marketing analytics is a huge world. As the data age progresses, being a successful business will depend greatly on how effective your company is at processing and using gathered information. If you are currently not invested in a marketing analytics tool, now is the time to start looking. The options are many, however, following this guide will give you a better idea of what you need to look for to find an effective tool. Many companies are invested in data and want to make the most of all of the information available to businesses. Taking the time to consider your business needs, approaching the right strategists, and choosing the right tools will help considerably now, and in the future. Many events take place which focus on data, analytics and marketing, involving your business in them can bring you to the forefront of new ideas, approaches and solutions. Check Out The New Martech Cube Podcast. For more such updates follow us on Google News Martech News Read more on @ https://www.martechcube.com/professional-guide-to-choosing-the-best-marketing-analytics-tool-for-you/

Martech Interview with Alex Chapko on Analytics platform AI is a game-changer for Adtech and Martech capabilities. This Martech interview on Analytics platform with Alex Chapko highlights the importance of Piano Analytics platform and DMP features. Quite often, founders become victims of wishful thinking. Don’t be satisfied with early signs of traction, keep digging and developing your market understanding, clients’ needs, pitch, and product until you’re able to sign contracts on a regular basis using repeatable processes. Surround yourself with people who have an entrepreneurial mindset and give them as much power as possible to make decisions and drive the area they are responsible for in a necessary direction. The introduction of AI technology has been a game-changer for adtech and martech capabilities. For example, AI allows us to provide predictions, anomaly detection and causality analysis. AI allows marketing and advertising teams to scale their communication with digital customers, keeping it personalized and relevant. Defining Analytics platform - Piano Analytics is an advanced analytics solution built to address the challenges many users face with tools available today from legacy players like Google Analytics and Adobe Analytics. Our goal with this platform is to generate a single source of truth in reporting, for segments, or for targeting, by unifying data, including marketing analytics, product analytics, content analytics, transaction data and first-party data. About Alex Chapko - Alex Chapko is General Manager & VP, Eastern Europe, Middle East, Central Asia, and India at Piano, a global analytics and activation platform. About Piano - Piano’s Digital Experience Cloud empowers organizations to understand and influence customer behavior. By unifying customer data, analyzing behavior metrics and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, strengthen customer engagement and drive personalization at scale from a single platform. For more such updates, check Out recent Martech Cube Interviews. https://www.martechcube.com/martech-interview-with-alex-chapko-vp-eastern-europe-middle-east-central-asia-and-india-at-piano/