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Video Marketing Is Important On Social Media In an era of YouTube, Livestreams, Instagram, Facebook, Whatsapp, webinars, and LinkedIn, it is clear that video marketing is significant on social media. Content marketers have identified several advantages of video promotion in their social marketing strategy. Video marketing can give an important lead for boosting customer engagement. Video marketing is a strategy to reach the targeted audience and promote a service, brand, or product using video content. What could be the best benefits of using video marketing on social media in 2022? The content available must be optimized to its maximum potential, striking the exact balance to reach the target audience, and catch their attention. Businesses using video marketing efficiently can drive sales and conversions. A poor video marketing strategy on social media can be devastating for organizations. It can leave the clients seeing the brand as untrustworthy causing them to turn to competitors. Video software must be wisely selected to have a successful video marketing drive. Video Gets More Exposure - If a customer visits any social media marketing platform, there are very high chances of getting video content within the first 10 seconds. Video content performs best with most algorithms, based on the fact that it captures the attention of the customer for longer. Videos on Instagram generate more engagement than any other content platform; tweets with video can have 10x more views. Growing Popularity Across All Channels - Recent research shows that 54% of the clients are keener to watch video content from the brands they love. Today, video has gained popularity across every platform from Facebook to LinkedIn. Earlier, consumers were spending about 6 hours and 48 minutes viewing online videos in a week which increased 59% more in 2016. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/video-marketing-is-important-on-social-media-in-2022/

Integrating Video Marketing Into Content Strategy Video Marketing has become integral to any marketing strategy. As the content strategy is not limited to blogs and articles anymore, videos are hailed as the future of content, so we have to use Video Marketing as Content Strategy. But what’s driving this trend? Lengthy texts and blogs are failing to get consumer’s attention. Dwindling attention spans have forced marketers to change their ways to hook you to their brands. The visual engagement has increased through short videos or as they may say “reels”. We have seen people like short videos better. But what’s driving this trend? In recent years, Video has become integral to any marketing strategy. It is a requisite to convey the most in a short span of time. Research shows that 50% of customers preferred videos from brands rather than general content. Modern Marketing uses video-centric content strategies to create valuable pieces of knowledge. Let us know how it impacts the marketing dynamics. Video Marketing Matters - Video marketing is indispensable for modern-day businesses. Videos are the best way to connect emotionally with your customers. The audience looks out for brand videos with new concepts. These are few reasons to invest in video-marketing. Nowadays, video marketing is not limited to traditional television channels. It has expanded into a larger landscape targeting a wider audience. Video marketing impacts SEO strategy by improving brand’s click-through rate. Video content gets you an increase in conversion rates with good reach and engagement. A great camera set up is no longer a prerequisite. Smartphones are everywhere and so is the video shooting possibility! Social advertising matters to brands for tapping into new customers. It is crucial to tailor them for each social platform as they are paid placements. Influencers create brand eligible video content to raise awareness. Collaborating with influencers shapes the video marketing strategy For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/why-you-should-integrate-video-marketing-into-content-strategy/