What Uber Explore Means For Business Online Reputation
This blog dives deeper into what Uber Explore is, how it works, and what this means for your multi-location business’s localized marketing strategy. Uber Explore relies heavily on content from Yelp, further emphasizing the need for your multi-location business to level up its local search efforts. If you haven’t heard the news, Uber announced the launch of Uber Explore For business's online reputation, a local search tool within the ridesharing app that allows consumers to search and book “experiences” like restaurant reservations and live events.
The Importance of Online Reputation Management - If a rider is leveraging Uber Explore and sees two Italian restaurants in their area, one with 3.6 stars and no pictures, and the other with 4.2 stars and pictures, which do you think they will choose? Because Uber Explore filters in information from your multi-location business’s local Yelp profiles, it’s essential to ensure your profiles are up to par and stand out with positive reviews.
To ensure your multi-location business’s online reputation management strategy is up to par, data from SOCi’s 2022 Localized Marketing Benchmark Report can help. Before Uber Explore expands to more of the country, it’s time to make sure your multi-location business’s online reputation stands out with local marketing tricks! With Uber Explore, a robust online reputation is a must, but it’s just as important to ensure your local Yelp profiles are updated and optimized.
A Look Into Uber Explore - As mentioned above, Uber Explore is a search tool that provides insight into local experiences. Below is an example of what users will see when they click the “Explore” tab in their Uber app. When using Uber Explore, users can view the featured businesses’ reviews and photos from their local Yelp profile within the app.
Check out our Martech Cube Podcast for stories from the industry experts that share their business journey with tips and strategies to achieve career success!!