Martech Interview with Jon Perera on Sales Enablement
Martech Interview with Jon Perera on Sales Enablement   Jon Perera, CMO at Highspot, talks about sales enablement in an Martech interview on sales enablement, alignment between sales and marketing, the future of martech, and the need for marketers to double down on customer satisfaction. The more you walk a mile in sellers’ shoes and know what it’s like to be on the frontlines,...
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