As brands and marketers start to address what they’re going to do in this cookie-less future, many are starting to build first-party relationships and incentivise direct engagement.
The IAB is promoting the idea of a consumer value exchange. In their recent IAB 2021 Outlook report, IAB questioned “Are we operating in a way that provides a clear value exchange to consumers, in the long term?”
The IAB is promoting the idea of a consumer value exchange. In their recent IAB 2021 Outlook report, IAB questioned “Are we operating in a way that provides a clear value exchange to consumers, in the long term?”
As brands and marketers start to address what they’re going to do in this cookie-less future, many are starting to build first-party relationships and incentivise direct engagement.
The IAB is promoting the idea of a consumer value exchange. In their recent IAB 2021 Outlook report, IAB questioned “Are we operating in a way that provides a clear value exchange to consumers, in the long term?”
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