Standardized file naming and metadata nomenclature ensure accurate, complete, and consistent data, allowing easy file tracking and measurement. In cross-channel advertising, standardization enables teams to locate files across all platforms quickly and efficiently. Consistently updating tracking tags is another pre-condition for accurate data measurement. Ad tracking registers the clicks and impressions of an advertisement, giving teams a more comprehensive understanding of performance metrics. Read more on - https://www.martechcube.com/the-importance-of-data-fidelity-in-driving-ad-strategy/