Website traffic can be seasonal. The holiday season is extremely busy for some industries, and then interest and website traffic slows down at the beginning of the year. If your website is experiencing unexplained declines in traffic, look at the previous years’ metrics. Can you identify any patterns in your visitors’ behaviors? Before you revamp your entire marketing strategy, look at your year-over-year data to determine if there are consistent declines and increases in the number of visitors to your website. This will both help you troubleshoot the issue of declining traffic and create a more impactful digital strategy based on insights about your prospective customers. Tune in to Martech Cube Podcast for visionary Martech Trends, Martech News, and quick updates by business experts and leaders! Read more on - https://www.martechcube.com/5-questions-to-ask-if-your-website-traffic-is-declining/

An effective and engaging partner portal allows suppliers to build strong partnerships that create numerous benefits for both parties. A well-designed portal that contains high-quality and relevant content marketing should be a single point of reference for partners to access the information they need to achieve their goals. Whether you provide information for freelancers generating new leads or sell IT software across the globe, your provider portal should act as a valuable resource that helps build a loyal and supportive community around your brand. Tune in to Martech Cube Podcast for visionary Martech Trends, Martech News, and quick updates by business experts and leaders! Read more on - https://www.martechcube.com/how-to-create-a-marketing-space-for-you-and-your-business-partner/

Marketing analytics is a huge world. As the data age progresses, being a successful business will depend greatly on how effective your company is at processing and using gathered information. If you are currently not invested in a marketing analytics tool, now is the time to start looking. The options are many, however, following this guide will give you a better idea of what you need to look for to find an effective tool. Many companies are invested in data and want to make the most of all of the information available to businesses. Taking the time to consider your business needs, approaching the right strategists, and choosing the right tools will help considerably now, and in the future. Many events take place which focus on data, analytics and marketing, involving your business in them can bring you to the forefront of new ideas, approaches and solutions. Check Out The New Martech Cube Podcast. For more such updates follow us on Google News Martech News Read more on @ https://www.martechcube.com/professional-guide-to-choosing-the-best-marketing-analytics-tool-for-you/

Guide to Technographics and the Data It Offers Technographics Data is only as useful as the insight you can extract from it, though. There are often many ways to break down the same data sets to get new information. This article will give you a walkthrough of the importance of Big data and Technographics. Data collection and analysis have always played a large role in business. With the advancement of cloud technology and “big data,” that role is growing. Firms are switching more and more towards centralized data collection. Using all of the data that comes into your business to your advantage is essential to competition. That means the use of effective CRM systems to keep all that data in one place is a boon for a modern business. That data then needs to be analysed and reported in a way that can be easily digested. Combining big data and AI technology has made the categorization of this data easier than ever before. Data is only as useful as the insight you can extract from it, though. There are often many ways to break down the same customer data sets to get new information. Technographics is just one part of the wider picture of big data. The Role of Big Data - Big data is the collective term for ideas like cloud technology, central records management, and software analytics. These relatively new technologies allow businesses to crunch numbers in seconds that would have taken human analysts weeks. Software solutions are particularly good at spotting patterns in large data sets. All your customer data information, demographics, buying habits, etc. is fed in. Then you can easily segment this data and identify relative trends. This has proven to be very useful in fields like digital marketing. For more such updates, check Out recent Martech Cube guest blogs. https://www.martechcube.com/a-brief-guide-to-technographics-and-the-data-it-offers/

Marketing Strategies to Increase Referrals A business referral is when somebody in your network endorses your business to a new prospect. This process takes place instinctively during organic conversation or as a result of referral marketing efforts. Trust factor plays a key role in increasing referrals. The significant entities in this sphere of influence are existing clients, business acquaintances, and friends. Let’s have a look at the marketing strategies to increase referrals. Providing a great customer experience results in word-of-mouth referrals that ultimately provide higher ROI from the company’s network. Also, a referrer provides a vote of confidence by making the endorsement, which is an influential part of social proof. For example, a referral may come from an influencer’s Facebook commendation, through authenticated word-of-mouth, or via a telephone call. For this reason, referral marketing undermines additional marketing campaigns in numerous ways. Social media marketing - Social media is an essential channel for increasing referrals, especially for e-commerce businesses. After providing an excellent service to a client, business owners should remind them to share their experiences on social media platforms like Facebook, Instagram, Twitter, WhatsApp, and LinkedIn. One can also use strategies like awarding each referral with a gift, sending individual discount codes, distributing giveaways, etc. Customers then can share the program on their Instagram profile in return for rewards. As a company, there is a wide range of tools that can be used to do things like enhance imaging, and increase engagement on social media. Inbound marketing - Inbound marketing is the procedure of helping probable consumers find your company. It is a strategy that uses numerous methods like pull marketing, content marketing, blogs, events, and search engine optimization for creating brand awareness. Inbound marketing emphases on visibility, to attract future clients. Inbound marketing provides content that is educational, and informative. It can give the best outcomes than traditional marketing that disturbs prospective buyers rather than giving them an open invitation to participate. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/marketing-strategies-to-increase-referrals/

Ultimate Guide to Competitive Marketing Intelligence Competitive marketing intelligence supports businesses in making more informed decisions. But, how can you turn data into a strategic advantage? Sales and marketing professionals use competitive intelligence to gauge what’s working for the customers and what’s not. It gives them a holistic view of the market to do a SWOT analysis. With this, they understand the customer better and move ahead in a way that drives revenue and brand loyalty. Competitive marketing intelligence takes a different approach. It drills down into understanding how the customer prefers to interact with brands in your domain or niche. It empowers sales and marketing teams with insights on what makes the customers tick and how to get the most out of each digital interaction. Let’s dive in! The Communication - Communication is a huge factor in marketing success. It’s imperative for marketers to evaluate their competitors’ branding and Marcom strategies. How are they speaking to the customers? Is it working? What is that you can take from it? What is that you do better and should build on? Ad intelligence platforms can go a long way. Learn what kind of copy sells in your space, which keywords rank, which topics are surging, and most importantly, understand intent using different data sources. Crafting the right message at the right time will skyrocket your conversions. The Outlook - Competitive intelligence is business-oriented, while competitive marketing intelligence has a customer-centric focus. The goal of marketing intelligence research should be to gain an in-depth understanding of your customers. How do they behave on different digital platforms? What do they respond to? What do the consumption patterns look like? What are the pain points they are trying to solve? For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/the-ultimate-guide-to-competitive-marketing-intelligence/

Digital Advertising is better with Adtech Ad tech is designed for advertisers to make better use of their budgets. And agencies are trying their best to come up with strategies in real-time. But how does digital advertising benefit from Adtech? Ad tech refers to a set of technologies used to manage advertisements across several channels, such as search, display, video, mobile, and social media. Features like targeting, design, bid management, analytics, optimization, and automation help us analyze and keep a track of our digital advertising efforts. Advertising is an art of storytelling that resonates with the audience. With the help of AI, they can translate into amazing displays, visuals, and much more. With digital advertising, you can sell the right product to a niche audience by understanding the market needs. Here’s how you can learn to evolve with the exponentially growing Adtech industry- What should advertisers do? Traditionally, the concept of advertising was based on a few famous broadcasting channels and glamorous TV commercials. The current landscape has multiple media consumption with unlimited virtual presence and on-demand services. With shrinking cable subscriptions, the old-school ways of advertising are out of the syllabus. Here are a few points for advertisers to get ready for the future of advertising: Start now – What worked in the past won’t work in the present. But that doesn’t mean you should stop experimenting. It will be too late if you wait until the Adtech successful model is unraveled. By having a strategic approach to optimize content and investing in the digital simultaneously, you can pave the way to successful advertising. Blend the art of advertising – Data is the driving force for the disruption in the advertising industry. The key to ultimate efficiency will come from technology. Be smarter about the creative elements you build, have meaningful conversations while you engage with consumers, and most importantly be aware of how you position your brand in the marketplace. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/digital-advertising-is-better-with-adtech/

Top Customer Engagement Strategies for 2022 The changing business landscape and technology evolution need marketers to rethink their customer engagement strategies. How should we embrace this shift? Now that your customers are engaging with your business using new digital methods such as push notifications, chatbots, and interactive content, marketing engagement strategies must go through an overhaul. It’s the engagement economy. Most brands are investing in design and content. You got to do something more to stand out in the crowd- and you won’t get there without impactful customer engagement. Customer Journey and Customer Engagement Platform (CEP) - Engagement technologies have paved the way for new marketing opportunities. Brands need a thorough understanding of customer journey maps to comprehend customer behavior across different touchpoints. The sophisticated analysis will empower marketers to create the right Marcom strategies and deliver a relevant experience. A CEP makes this possible by unifying and integrating all customer communication in one place. It also helps marketers make more informed decisions in terms of user engagement. With a customer engagement platform, you meet your customers where they are and glean crucial customer insights. Marketers now need to adopt an omnichannel strategy to create personalized conversations on channels their customers prefer. Digital customer engagement is a rage. But if your customers prefer an offline channel in addition to online channels, you should be focusing on both. Customer Engagement: Solutions, Goals, and Measurement - There are various stages in the B2B buying journeys, resulting in different marketing goals. With new tech tools entering the market at a breakneck speed, you must take stock of the software to assess if it meets your needs and is worth the investment. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/the-top-customer-engagement-strategies-for-2022/

Video Marketing Is Important On Social Media In an era of YouTube, Livestreams, Instagram, Facebook, Whatsapp, webinars, and LinkedIn, it is clear that video marketing is significant on social media. Content marketers have identified several advantages of video promotion in their social marketing strategy. Video marketing can give an important lead for boosting customer engagement. Video marketing is a strategy to reach the targeted audience and promote a service, brand, or product using video content. What could be the best benefits of using video marketing on social media in 2022? The content available must be optimized to its maximum potential, striking the exact balance to reach the target audience, and catch their attention. Businesses using video marketing efficiently can drive sales and conversions. A poor video marketing strategy on social media can be devastating for organizations. It can leave the clients seeing the brand as untrustworthy causing them to turn to competitors. Video software must be wisely selected to have a successful video marketing drive. Video Gets More Exposure - If a customer visits any social media marketing platform, there are very high chances of getting video content within the first 10 seconds. Video content performs best with most algorithms, based on the fact that it captures the attention of the customer for longer. Videos on Instagram generate more engagement than any other content platform; tweets with video can have 10x more views. Growing Popularity Across All Channels - Recent research shows that 54% of the clients are keener to watch video content from the brands they love. Today, video has gained popularity across every platform from Facebook to LinkedIn. Earlier, consumers were spending about 6 hours and 48 minutes viewing online videos in a week which increased 59% more in 2016. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/video-marketing-is-important-on-social-media-in-2022/

Top CRM systems for small business When it comes to managing your expanding business, you need software that goes beyond what Excel spreadsheets do. That is where CRMs come into the picture! Dive in to know about the top CRM systems for small business. A customer relationship management (CRM) system becomes a necessary tool as it allows you to manage everything from one place. CRM software helps you run your business more efficiently by tracking how you engage with clients, managing tasks, and making essential data easily accessible. You might just be keeping track of customer interactions or managing your sales process from lead to sale. Setting up the best CRM software solution results in an organized and efficient business. So, a CRM system becomes a necessary tool as it allows you to manage everything from one place. CRMs are now beyond Sales Software - CRM systems are used for more than just keeping track of and maintaining contact information. While many companies consider CRM software a primary sales tool, many systems today provide much more than that. Although most CRM systems provide all of the essential elements, you can expand your capabilities by utilizing extra features that are integrated into it. Some CRM systems provide more specialized integrations, such as project management, which can help you keep track of all your communications and activities in one spot. Choosing the right CRM software for your company might be difficult. In this blog, we have listed the top five CRM systems for 2022, helping you find the perfect CRM system for your business. To wrap it up, Customer relationship management tools assist you in gaining a better understanding of your customers, increasing customer satisfaction, and boosting sales. As you reach out to every lead and customer, you will offer a personal touch to it, which is the easiest and quickest way to happier customers! For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/top-5-crm-systems-for-2022/